Allegra
Allegra provides printing, mailing, graphic design and digital marketing for businesses and the public. Franchisees acquire or convert an existing business, then run a Center that plans and produces customer communication projects.
Franchise overview by FranRelay
Blue Moon Estate Sales
Blue Moon Estate Sales sells furniture, jewelry, tools, and other belongings for people downsizing, relocating, or settling an estate. Franchisees organize sales and may also offer approved move management, consignment, and related services.
Speak with a FranRelay consultant about Blue Moon Estate Sales, your questions, and next steps.
Investment and fees
What it costs to open and operate
Upfront investment
Total initial investment
$89,515 – $113,325
USD. Includes the franchise fee, other upfront fees, opening marketing, and three months of working capital, excluding owner salary. Assumes a home office. Vehicle assumptions and the deposit due at opening are explained below; additional funds may be needed.
Initial franchise fee
$57,000
Normally counted within the total above, not added on top — confirm in the source.
USD. Due at signing and nonrefundable. The investment estimate also includes a $2,500 training fee, $2,500 marketing kit fee, and $100 digital platform setup fee.
Selected fees
Royalty5.5% of Gross Sales monthly per territory, subject to minimums from month 3
Per territory monthly: 5.5% of Gross Sales, minimum $500 for months 3 to 36, $1,000 for 37 to 84, and $1,500 from 85 through term. Gross Sales includes receipts and business-interruption insurance, without deducting unpaid sales. Fees start no later than 120 days after signing.
Advertising contributionNational advertising fee is not collected; a conditional monthly fee applies if implemented.
If implemented, each territory pays 1% of Gross Sales monthly in months 1 and 2, then the greater of 1% or $100/month in months 3 to 12, and the greater of 1% or $200/month from month 13 through the term. These are selected obligations, not a complete operating budget.
Local marketingAt least $2,000/month for opening marketing and client acquisition during the first four months
The opening campaign requires at least $8,000 total and replaces ongoing local spending during those four months. Advertising materials need approval before use.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
What owning this franchise involves
Your role
Your operating role focuses on either finding estate-sale clients or preparing and running sales.
- Owner involvement
- Personally supervise at least 35 hours weekly as a dedicated Field Manager or Marketer; you cannot fill both roles.
- Main responsibilities
- You set prices for sale items; Blue Moon may provide pricing guidance on request.
- Manager requirements
- A hired Field Manager needs neither equity nor franchise training; hiring one does not replace owner supervision.
Free consultation
Let's talk about Blue Moon Estate Sales.
Discuss your startup budget, full-time operating role, and the trade-off between Blue Moon's standard and reduced initial fee offers.
Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
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Disclosure document
The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
BLUE MOON FRANCHISE SYSTEMS, LLC, Franchise Disclosure Document. Issuance Date: March 18, 2026
An introduction is not a statement that territory is available or that you will be accepted.