Allegra
Allegra provides printing, mailing, graphic design and digital marketing for businesses and the public. Franchisees acquire or convert an existing business, then run a Center that plans and produces customer communication projects.
Franchise overview by FranRelay
Discovery Map
Discovery Map produces illustrated visitor maps funded by local business advertising. Franchisees sell ad space to restaurants, resorts, retailers, and attractions, then coordinate map development, printing, and distribution.
Speak with a FranRelay consultant about Discovery Map, your questions, and next steps.
Investment and fees
What it costs to open and operate
Upfront investment
Total initial investment
$29,250 – $36,300
This USD estimate includes the franchise fee and assumes a home-based business. Additional funds of $0 to $1,850 cover an initial phase estimated at no more than 90 days. A rented office or other non-home location likely costs more; actual startup expenses may exceed the estimate.
Initial franchise fee
$25,000
Normally counted within the total above, not added on top — confirm in the source.
The USD fee covers one map franchise, is due in full at signing, and is nonrefundable. Map coloring is a separate, nonrefundable $1,250 to $1,750 charge included in the opening estimate. It varies by map size and is due before publication.
Selected fees
Royalty10% of gross sales from printed advertising, paid monthly
Normally due by the 10th for prior-month sales, with all fees paid before the map sales cycle closes. Gross sales include credit and barter transactions, subject to permitted tax and refund deductions. Separate digital-advertising revenue-sharing obligations apply.
Advertising contribution1% of gross sales, paid monthly if an advertising fund is established
No required fund contribution applied during 2025. The franchisor may introduce the fee at a franchise-agreement anniversary with 90 days' written notice of the fund's establishment. Payments follow the royalty schedule. Fund spending need not match your contribution within your territory.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
What owning this franchise involves
Your role
You may operate the business yourself or hire an approved general manager.
- Owner involvement
- Personal participation is recommended, not required; you must devote your best efforts to management.
- Main responsibilities
- Sell local advertising and coordinate map development, printing, and distribution.
- Manager requirements
- Your general manager needs franchisor approval and training, but need not own equity.
Free consultation
Let's talk about Discovery Map.
Discuss your startup budget, ownership role, and the sales and publication requirements of a Discovery Map franchise.
Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
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Disclosure document
The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
DISCOVERY MAP INTERNATIONAL INC, Franchise Disclosure Document. Issuance date: December 1, 2025
An introduction is not a statement that territory is available or that you will be accepted.