Franchise overview by FranRelay
Ellie Mental Health is an outpatient counseling and therapy clinic for individuals, couples, families, and groups. Franchisees operate clinics where licensed providers deliver care, with medication management available only with approval.
Speak with a FranRelay consultant about Ellie Mental Health, your questions, and next steps.
Investment and fees
Upfront investment
$189,467 – $445,018
USD, including the franchise fee and three months of operating funds. Assumes a leased commercial clinic of 2,600 to 4,000 sq. ft. with 8 to 14 counseling rooms. Excludes owner compensation, finance charges, interest, and debt service. Shared budget assumptions below explain additional site costs.
$60,000
Normally counted within the total above, not added on top — confirm in the source.
USD per clinic, due at signing and nonrefundable. Signing two franchise agreements together reduces the fee to $55,000 per clinic. Eligible veterans and first responders may receive a $10,000 first-clinic discount while the program is offered; conversion and area development agreements are excluded.
Selected fees
Caps are $1,000 per Qualified Clinician and $3,000 per Qualified Prescriber monthly. The rate is 3.95% in Georgia, Kentucky, Louisiana, Maine, Ohio, South Carolina, and Texas. Collected Revenue includes client payments and insurance reimbursements, excluding collected sales or occupation taxes.
The stated fee can rise by 10% annually with 30 days' notice, compounded and cumulative. Unused increases can carry forward, allowing a later increase above 10%. Part-time and partial-month providers count, including contractors. The fund does not guarantee spending that benefits your clinic.
Use approved activities. Staff campaign costs, keyword or pay-per-click media, and in-clinic advertising do not count. Shortfalls may be collected for the Brand Fund. With 60 days' notice, Ellie may shift equal amounts between local spending and the fund fee. A cooperative may be required, with contributions credited toward local spending.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
Your ownership structure depends on state law and provider qualifications; business management and clinical judgment have separate rules.
Free consultation
Discuss clinic formats, ownership requirements, and startup budgeting with a FranRelay consultant.
Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
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The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
ELLIE FAM LLC, Franchise Disclosure Document. Issuance Date: April 30, 2026
An introduction is not a statement that territory is available or that you will be accepted.