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Franchise overview by FranRelay

Gold's Gym

Gold's Gym is a health club with cardio and strength equipment, group fitness, personal training, and a pro shop. Franchisees operate a facility serving members through workouts, classes, coaching, and retail sales.

Speak with a FranRelay consultant about Gold's Gym, your questions, and next steps.

Investment and fees

What it costs to open and operate

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Upfront investment

Total initial investment

$2,356,000 – $5,162,000

USD estimate for a newly constructed, leased 25,000-square-foot gym. Includes the standard fee and three months of operating funds. Excludes real estate purchase, building construction, owner pay, finance charges, interest and debt service. Additional startup funds may be needed.

Initial franchise fee

$40,000

Normally counted within the total above, not added on top — confirm in the source.

Standard fee in USD, paid in a lump sum at signing and nonrefundable. Optional Gold's Fit and Gold's Burn programs each add a nonrefundable $500 initial fee at signing of the Studio Program addendum.

Selected fees

  • RoyaltyGreater of 5% of monthly Gross Revenue or $2,000 per month

    The first payment is due the month after opening, covering revenue from its first recognition, including presales, through the prior month. Gross Revenue includes facility revenue regardless of collection, with specified tax and refund exclusions.

  • Advertising contributionGreater of 2% of monthly Gross Revenue or $1,350 per month

    Separate Marketing Fund payment, first due in the month after opening and including presale revenue. It may increase by any amount if at least two-thirds of U.S. facility owners approve, with one vote per facility. Fund spending need not benefit your gym directly or proportionately.

  • Local marketingRequired local marketing and cooperative spending: up to 3% of quarterly Gross Revenue

    Only approved spending qualifies. Marketing Fund payments and presale spending do not count. If requirements exceed the cap, you must give written notice before reducing local spending only as needed; excess payments are not refunded. Resume full compliance when the cap is no longer exceeded. Unspent or unproven required amounts may be collected.

These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.

Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.

Ownership and support

What owning this franchise involves

Your role

An employee manager can run daily operations, but you cannot hand management control to an outside company.

Owner involvement
Personal owner operation is recommended, not required; you must retain direct management control.
Main responsibilities
Keep facility services, retail offerings and equipment within brand standards and approved supplier rules.
Manager requirements
The manager must work full time on site, complete required training and have no other active business endeavor.

Free consultation

Let's talk about Gold's Gym.

Talk with a FranRelay consultant about your facility budget, ownership role, and questions to explore before choosing a franchise.

Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.

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Brand FAQs

Gold's Gym Franchise Questions

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Disclosure document

The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.

GOLD'S GYM FRANCHISE LLC, Franchise Disclosure Document. Issuance date: May 13, 2026, as amended August 14, 2026

An introduction is not a statement that territory is available or that you will be accepted.