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Franchise overview by FranRelay

Goosehead Insurance

Goosehead Insurance agencies sell property and casualty insurance from approved carriers to individuals and small businesses. Franchisees run the agency, while centralized service centers handle policy changes, proof of insurance and other client service needs.

Speak with a FranRelay consultant about Goosehead Insurance, your questions, and next steps.

Investment and fees

What it costs to open and operate

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Upfront investment

Total initial investment

$66,000 – $111,500

US-dollar estimate for a leased, 200 to 1,200 sq. ft. office. Includes the franchise fee, first-year insurance premiums, a security deposit and first month's rent, plus three months of operating funds. Excludes owner and employee salaries; increase the budget if paying yourself or hiring a manager.

Initial franchise fee

$50,000

Normally counted within the total above, not added on top — confirm in the source.

Standard US-dollar fee, due before initial training. Fully earned upon receipt and nonrefundable once you or any personnel start training. Eligible veterans receive a 20% discount. Corporate-agent launches allow installments; eligible MBA participants may defer payment under separate terms.

Selected fees

  • RoyaltyMonthly: greater of 20% of new-business Gross Revenues or minimum, plus 50% on renewals and rewrites

    Gross Revenues are commissions and agency fees net of reversals and refunds, excluding carrier premiums and policy fees. Rewrites cover the same client's risk within 90 days of cancellation. Minimums begin six months after the first training month's start; annual inflation adjustments may apply.

  • Advertising contributionMay be required: up to 2% of Gross Revenues per week; none charged under the disclosed terms

    Collected from monthly payments to you and allocated among brand, regional or local marketing. No brand or regional funds are established in the disclosure. A regional majority may vote to increase its contribution by up to 2% of Gross Revenues. Directed local spending covers qualifying direct costs, excluding employee pay and expenses or donations. Local advertising needs approval.

These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.

Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.

Ownership and support

What owning this franchise involves

Your role

The agency must have active, full-time management by a trained owner, Agency Principal or Manager.

Owner involvement
An owner must serve as Agency Principal and hold at least 5% of the voting and ownership interests.
Main responsibilities
Keep policy applications and client records complete for carrier reporting and required risk checks.
Manager requirements
If the Agency Principal is not supervising full time daily, employ a trained Manager who meets franchisor standards.

Free consultation

Let's talk about Goosehead Insurance.

Discuss your startup budget, owner role and questions about operating a Goosehead Insurance agency.

Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.

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Brand FAQs

Goosehead Insurance Franchise Questions

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Disclosure document

The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.

GOOSEHEAD INSURANCE AGENCY, LLC, Franchise Disclosure Document. not extracted; inspect cover

An introduction is not a statement that territory is available or that you will be accepted.