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Franchise overview by FranRelay

Hallmark Homecare

Hallmark Homecare is a caregiver referral agency for older adults and others needing non-medical help at home. Franchisees interview clients, recruit and screen caregivers, and arrange placements for personal care, homemaking, and companionship.

Speak with a FranRelay consultant about Hallmark Homecare, your questions, and next steps.

Investment and fees

What it costs to open and operate

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Upfront investment

Total initial investment

$109,500 – $134,500

Includes the franchise fee and three months of operating funds. Assumes a home office and a territory of up to 250,000 people. Excludes rent, leasehold improvements, owner pay and living costs, financing costs, interest, debt service, and employee wages and benefits. Additional funds may be needed.

Initial franchise fee

$59,500

Normally counted within the total above, not added on top — confirm in the source.

For one territory with up to 250,000 people. Due in full at signing and nonrefundable. A territory above that population carries an additional fee of $0.20 for each additional person.

Selected fees

  • RoyaltyGreater of 6% of Gross Sales or $500 per purchased territory monthly

    Gross Sales includes billed revenue whether collected, including placement commissions; sales taxes paid to authorities are excluded. Payment-provider fees cannot be deducted. Due by the 15th for the prior month. Minimum payments begin three months after signing, regardless of sales.

  • Advertising contributionNational fund: greater of 1% of Gross Sales or $150 per purchased territory monthly

    Uses the same Gross Sales definition as royalty. Due by the 15th for the prior month. Minimum payments begin three months after signing, regardless of sales. This national fund contribution is separate from your own promotional spending.

These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.

Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.

Ownership and support

What owning this franchise involves

Your role

Build client referral relationships and match clients with screened caregivers.

Owner involvement
Personal owner supervision is strongly recommended, but a trained manager may handle daily operations.
Main responsibilities
An entity needs an approved Principal Owner with at least 10% ownership and authority over business decisions.
Manager requirements
Managers need no ownership stake and must complete training if the franchisor requires it.

Free consultation

Let's talk about Hallmark Homecare.

Discuss your startup budget, territory plans, and owner or manager role as you consider Hallmark Homecare.

Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.

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Brand FAQs

Hallmark Homecare Franchise Questions

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A selection from the directory — not the full list, a ranking or a partner list.

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A Place At Home

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Always Best Care Senior Services

Always Best Care Senior Services provides non-medical in-home care and senior-living referrals. Franchisees run a local office, recruit caregivers, and coordinate services for seniors and their families; licensed skilled nursing is optional.

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Disclosure document

The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.

Hallmark Homecare LLC, Franchise Disclosure Document. Issuance date of this Franchise Disclosure Document: March 27, 2026

An introduction is not a statement that territory is available or that you will be accepted.