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Franchise overview by FranRelay

Orangetheory

Orangetheory is a fitness studio offering cardio and strength workouts, group classes, and heart-rate monitoring. Franchisees run a physical studio with trained coaches, membership sales, and branded fitness merchandise.

Speak with a FranRelay consultant about Orangetheory, your questions, and next steps.

Investment and fees

What it costs to open and operate

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Upfront investment

Total initial investment

$764,577 – $1,104,920

USD estimate for a 1,750 to 4,800 sq. ft. studio. Includes the franchise fee, three months' rent, a security deposit, opening advertising, and $171,239 in three-month operating funds. Excludes buying the building or site; costs vary by location.

Initial franchise fee

$59,950

Normally counted within the total above, not added on top — confirm in the source.

Standard USD fee for one studio, due in full at signing and nonrefundable. Included in the opening estimate. The franchisor may offer discounts at its discretion.

Selected fees

  • Royalty8% of Gross Sales, paid weekly; annual minimums apply.

    Royalty is also due on any gap below annual sales standards: $300,000 in year 1, $350,000 in year 2, $400,000 thereafter. Pay within 10 days of invoice and implement an approved improvement plan. Two consecutive shortfalls risk territory rights or termination.

  • Advertising contributionBrand Fund: 3% of Gross Sales monthly, with a permitted increase to 5%.

    Contributions begin at opening and are separate from local spending. Gross Sales includes studio product and service revenue, including presales, less specified exclusions. Brand Fund spending in your territory is not guaranteed.

  • Local marketingMonthly: greater of 2% of prior-month Gross Sales or $2,500.

    Spend on approved advertising, promotions, and public relations within the territory. Shortfalls may be collected for the Brand Fund within 10 days of invoice. If a local advertising co-op is formed, participation is required; member-set contributions have no cap and count dollar for dollar toward local spending, up to your requirement.

These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.

Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.

Ownership and support

What owning this franchise involves

Your role

Ownership oversight and daily on-site management are separate roles.

Owner involvement
An individual owner must serve as Principal Owner, overseeing daily operations; personal supervision is recommended.
Main responsibilities
You make employment decisions and train staff using the brand's procedures.
Manager requirements
A full-time, on-site manager must complete approved training and have no other business endeavor.

Free consultation

Let's talk about Orangetheory.

Talk through your budget, ownership role, and single-studio or multi-studio plans with a FranRelay consultant.

Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.

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Brand FAQs

Orangetheory Franchise Questions

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Disclosure document

The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.

OTF Franchisor, LLC, Franchise Disclosure Document. ISSUANCE DATE: March 31, 2026, as amended September 14, 2026.

An introduction is not a statement that territory is available or that you will be accepted.