Anytime Fitness
Anytime Fitness is a membership gym offering personal and group training. Franchisees run a local club with around-the-clock member access, qualified coaching staff, and required access and security systems.
Franchise overview by FranRelay
Planet Fitness
Planet Fitness clubs offer exercise equipment, fitness instruction, and member amenities. Franchisees develop and operate a club under the brand's facility, equipment, training, and operating standards.
Speak with a FranRelay consultant about Planet Fitness, your questions, and next steps.
Last reviewed 2026-10-02
Investment and fees
What it costs to open and operate
Single club
Upfront investment
Total initial investment
$1,282,500 – $3,769,000
Includes the franchise fee, buildout, equipment down payments, and an initial operating allowance.
Conditions: Excludes real estate purchase/lease costs beyond the initial deposit and typical improvements, plus finance charges, interest, and debt service. Financing is not assured.
Initial franchise fee
$40,000
Normally counted within the total above, not added on top — confirm in the source.
One-time payment for the right to open, paid before opening.
Conditions: The standard fee is due when you sign and included in the opening estimate. Individual club agreements issued under area development may qualify for a franchise-fee waiver, which Planet Fitness can withdraw. The development fee is separate.
Selected fees
Royalty7%
Recurring monthly and annual membership dues payable
Conditions: Due even if a member has not paid. Recurring card and third-party dues count. The basis can change to total net membership revenues on 60 days' notice. Qualifying early openings may receive a temporary incentive.
Advertising contribution2% of monthly and annual dues, plus 1% of monthly dues (2026)
The two percentages use different bases and should not be added together. EFT Dues Draft includes recurring monthly and annual dues; Monthly EFT covers monthly dues. The general schedule is 2% of monthly and certain annual fees, capped annually at 3% of EFT Dues Draft. Opening and collection timing can affect the terms.
Local advertisingGreater of $50,000 a year or 6% of monthly dues (2026)
Normal annual minimum: greater of $60,000 or 7% of Monthly EFT. First quarter: greater of $24,000 or 10%; later months: greater of $4,000 or 3%, each using that period's Monthly EFT. Dollar minima prorate; percentages do not. Fund changes may alter local spending; combined advertising is capped at 9% of EFT Dues Draft. Special marketing counts toward local spending.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
What owning this franchise involves
Your role
An owner or approved operator leads the club. A day-to-day manager can support them.
- Owner involvement
- You or a designated owner must run the club as a primary occupation unless an Approved Operator is accepted.
- Main responsibilities
- An owner or approved operator gives full-time effort; substantial outside management commitments need prior approval.
- Manager requirements
- A trained manager may run daily operations, but replacing the owner's required role needs an approved operator.
Free consultation
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Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
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Disclosure document
The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
Sample only — this is not Planet Fitness’s FDD. The full document is not available here yet.
An introduction is not a statement that territory is available or that you will be accepted.