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Franchise overview by FranRelay

Pure Sweat Sauna Studio and Pure Sweat + Float Studio

Pure Sweat Sauna Studio pairs infrared sauna with cold plunge. Franchisees can also operate an approved Pure Sweat + Float Studio, offering sauna and float therapy with or without cold plunge.

Speak with a FranRelay consultant about Pure Sweat Sauna Studio and Pure Sweat + Float Studio, your questions, and next steps.

Investment and fees

What it costs to open and operate

Ask about investment and fees

Upfront investment

Total initial investment

$573,200 – $889,000

USD, for one leased Studio. Includes the $45,000 franchise fee, $7,500 training fee, and three months of operating funds. Excludes property purchase, owner pay, and financing costs. More funds may be needed; shared budget FAQs explain site assumptions and other exclusions.

Initial franchise fee

$45,000

Normally counted within the total above, not added on top — confirm in the source.

USD, due at signing and nonrefundable. Honorably discharged U.S. veterans qualify for 10% off their first franchise fee if they request the discount when applying and document their military service.

Selected fees

  • Royalty6% of monthly Gross Sales, paid monthly

    Due on the 10th for the preceding month, per Studio. Gross Sales includes cash, credit, and noncash sales, excluding remitted sales taxes and authorized promotional discounts. Certain taxes on the royalty require extra payment so the franchisor receives the full 6%.

  • Advertising contributionBrand Development Fund: 1% of monthly Gross Sales, paid monthly; may rise to 2%

    Due on the 10th for the preceding month, per Studio. Separate from local marketing spending. The fund supports system-wide activities and does not directly promote your Studio or its market.

  • Local marketingGreater of 1% of monthly Gross Sales or $1,500 per Studio per month

    Spend on pre-approved marketing in your designated territory. If a local or regional cooperative is established for your Studio, participation is required. Its contributions count toward this local spending requirement and cannot exceed it.

These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.

Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.

Ownership and support

What owning this franchise involves

Your role

Every Studio needs on-site supervision by a Managing Owner or qualified Operating Manager.

Owner involvement
You or your approved, trained Managing Owner oversee management and overall supervision.
Main responsibilities
You oversee employees, service standards, equipment upkeep, and approved local marketing.
Manager requirements
An Operating Manager must meet franchisor standards, finish initial training, and sign confidentiality terms.

Free consultation

Let's talk about Pure Sweat Sauna Studio and Pure Sweat + Float Studio.

Discuss the studio formats, startup budget, and ownership requirements with a FranRelay consultant.

Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.

Ask a consultant

Brand FAQs

Pure Sweat Sauna Studio and Pure Sweat + Float Studio Franchise Questions

Still have questions? Ask us

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Disclosure document

The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.

PURE SWEAT STUDIOS LLC, Franchise Disclosure Document. Issuance Date: January 20, 2026.

An introduction is not a statement that territory is available or that you will be accepted.