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Franchise overview by FranRelay

SANDLER

Sandler provides sales and sales-management training to professionals and businesses. Franchisees deliver coaching, consulting, seminars, and workshops using Sandler programs.

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Investment and fees

What it costs to open and operate

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Upfront investment

Total initial investment

$83,500 – $108,250

USD estimate includes the franchise fee and six months of additional funds. Real estate, office space, and buildout are unpriced. Excludes employee payroll and owner draws. Insurance estimate covers six months of premiums and excludes workers’ compensation costs. Additional cash may be needed.

Initial franchise fee

$65,000

Normally counted within the total above, not added on top — confirm in the source.

USD fee is due at signing and nonrefundable. Honorably discharged US military veterans who qualify receive $5,000 off. Existing franchisees receive $15,000 off each additional new franchise. Only one discount applies per agreement.

Selected fees

  • Royalty8% of Gross Revenues, due monthly on the 15th

    Sandler may increase the rate by up to one percentage point once per renewal term, with written notice. The increase takes effect the first January 1 after notice.

  • Advertising contribution$558.95 per month to the system-wide marketing fund from month 9

    Due on the 1st. Months are counted after completing Initial Training, Part I: $0 in months 1 and 2, $150 in months 3 to 5, $300 in months 6 to 8, then $558.95 monthly. The fee adjusts annually for increases in CPI and increases 25% for each facility beyond the primary location and one additional location.

These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.

Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.

Ownership and support

What owning this franchise involves

Your role

You sell and deliver sales-training programs to professionals and business teams.

Owner involvement
Owners must devote full business time and attention to the franchise.
Main responsibilities
Use approved programs and teaching methods for client training, coaching, and workshops.
Manager requirements
Delegation needs prior written consent; managers need territory residency, initial training, and a manager agreement.

Free consultation

Let's talk about SANDLER.

Discuss the startup budget, owner role, and territory terms as you assess the Sandler franchise.

Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.

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Brand FAQs

SANDLER Franchise Questions

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Disclosure document

The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.

SANDLER SYSTEMS, LLC, Franchise Disclosure Document. U.S. Virgin Islands and Guam is the issuance date of April 30, 2026..

An introduction is not a statement that territory is available or that you will be accepted.