Franchise overview by FranRelay
THE ALTERNATIVE BOARD
The Alternative Board brings business leaders together for monthly peer advisory meetings and business coaching. Franchisees recruit members, organize boards and deliver coaching using TAB's methods and tools.
Speak with a FranRelay consultant about THE ALTERNATIVE BOARD, your questions, and next steps.
Investment and fees
What it costs to open and operate
Upfront investment
Total initial investment
$77,130 – $95,405
USD. Includes $44,000 franchise, $24,500 training and $2,500 marketing fees, all due at signing and nonrefundable. Assumes a home or existing office with no added rent; includes $1,700-$2,225 in funds for the first three months of service.
Initial franchise fee
$44,000
Normally counted within the total above, not added on top — confirm in the source.
USD. Standard fee, due at signing and nonrefundable. U.S. military veterans who actively participate in the business and own at least 10% receive a 10% discount.
Selected fees
Royalty20% to 6% of TAB-collected revenue, paid monthly; $60,000 annual cap; minimums apply.
Calendar-year collection tiers: 20% through $125,000; 12% to $160,000; 8% to $200,000; 6% above. Pay the greater of the royalty or monthly minimum: $450 in service months 10-13, $900 in 14-18, $1,350 in 19-24, then $1,800. Dollar amounts are USD.
Advertising contributionMonthly: 2% of TAB-collected revenue in service months 1-12; then greater of $300 USD or 2%.
The Marketing Development Fee begins when royalty payments begin and goes to TAB's Franchise Marketing Account. From month 13, the calculation uses the prior month's collections. Transferees and existing Facilitators pay the greater of $300 USD or 2% from their first service month. This contribution does not count toward required local marketing.
Local marketingOwner-funded campaigns and additional marketing required throughout the first service year.
Conduct an initial mass marketing campaign, then additional marketing for the rest of the first year. You pay all costs. No local or regional advertising cooperative participation is required.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
What owning this franchise involves
Your role
This is an owner-led business with trained contract facilitators available under defined conditions.
- Owner involvement
- You or your Managing Party must personally manage and supervise the business day to day.
- Main responsibilities
- Use TAB's methods to form advisory boards and coach members on business challenges.
- Manager requirements
- An entity's designated Managing Party must own at least 51% of the business.
Free consultation
Let's talk about THE ALTERNATIVE BOARD.
Discuss the startup budget, your operating role and how TAB's board and coaching model fits your plans.
Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
Disclosure document
The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
TAB BOARDS INTERNATIONAL INC, Franchise Disclosure Document. Issuance Date: April 7, 2026..
An introduction is not a statement that territory is available or that you will be accepted.