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Franchise overview by FranRelay

America's Swimming Pool Company

America's Swimming Pool Company provides pool cleaning, maintenance and renovation for homeowners and commercial customers. Franchisees run a local service business from an approved base, using brand-specified vehicles, equipment and supplies.

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Investment and fees

What it costs to open and operate

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Upfront investment

Total initial investment

$88,695 – $213,171

USD estimate includes the franchise fee and $16,000 for the first six months of operating funds. Based on 2025 data: low is one unit outside CA, TX, FL, AZ and NV; high is three units in California. Neither assumes a fee discount.

Initial franchise fee

$40,000 – $90,000

Normally counted within the total above, not added on top — confirm in the source.

USD fee range for the opening scenarios shown. The base fee is $40,000 for one unit; added pool fees may apply. Generally payable at signing and nonrefundable. Discretionary fee financing and conditional discounts may apply.

Selected fees

  • Royalty7% / 6% / 5% of Gross Revenue by calendar-year tier; paid monthly

    7% on the first $100,000; 6% above $100,001 through $250,000; 5% above $250,000. Tiers reset each calendar year. Gross Revenue includes billed sales even if uncollected, less refunds and remitted sales taxes. Fees apply separately to each territory.

  • Advertising contribution1% of the preceding month's Gross Revenue, paid monthly

    Paid with royalty for each territory, separately from local and opening marketing. The franchisor may increase the contribution on 30 days' notice, up to 2% of Gross Revenue.

  • Local marketingPer territory: greater of 3% of Gross Revenue or $30,000 per calendar year; spent monthly

    The $350 monthly website fee, $6,000 annual digital advertising through designated vendors, and required direct mail count toward the minimum. The website fee may increase 10% on reasonable notice, which need not exceed 30 days. Opening marketing and the Brand Fund are separate. A future cooperative may require participation, with credits allocated by the franchisor.

These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.

Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.

Ownership and support

What owning this franchise involves

Your role

Choose a Key Person to run the business. This can be you or a non-owner who meets the operating requirements.

Owner involvement
The Key Person must manage the business as a primary occupation and work at the business office.
Main responsibilities
The Key Person must have authority to commit the franchisee to business decisions.
Manager requirements
If the Key Person leaves, nominate a replacement within 30 days and obtain approval within 90 days.

Free consultation

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Brand FAQs

America's Swimming Pool Company Franchise Questions

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Disclosure document

The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.

ASP FRANCHISING SPE LLC, Franchise Disclosure Document. not extracted; inspect cover.

An introduction is not a statement that territory is available or that you will be accepted.