Franchise overview by FranRelay
Pure Barre
Pure Barre offers exercise classes that combine barre work, Pilates elements, and weights. Franchisees run a fitness studio with trained instructors, membership sales, and approved retail merchandise.
Speak with a FranRelay consultant about Pure Barre, your questions, and next steps.
Investment and fees
What it costs to open and operate
Upfront investment
Total initial investment
$455,299 – $736,465
USD. Includes the $60,000 franchise fee and $0 to $28,000 in sourcing fees for specified existing-franchisee purchases where a broker is owed commission from a prior introduction. Both offers' budget assumptions appear in the startup-budget FAQ.
Initial franchise fee
$60,000
Normally counted within the total above, not added on top — confirm in the source.
USD. Standard fee for one studio, due at signing and nonrefundable. Qualifying veterans and existing Pure Barre franchisees may receive reduced fees; existing-owner reductions require compliance with their agreements.
Selected fees
Royalty7% of Gross Sales, generally payable weekly
Starts with operating revenue; billing intervals may change. Gross Sales includes gift cards and business-interruption proceeds; excludes remitted sales taxes, qualifying client credits, and teacher-training revenue. If taxes are assessed on the franchisor's royalty receipts, you must cover them.
Advertising contribution2% of Gross Sales to the Brand Development Fund, payable weekly
Begins at opening or the first client payment for services, whichever comes first. The rate may increase with 60 days' written notice. Fund, local, and cooperative percentage obligations share a cap of 7% of Gross Sales per month. Applicable taxes assessed on these payments must also be covered.
Local marketingGreater of $1,500 or 2% of prior-month Gross Sales, each month
Spend on approved materials, excluding agency and vendor fees. The amount may increase with notice, or the franchisor may collect it instead. If a cooperative forms for your location, participation and contributions are required. Fund, local, and cooperative percentage obligations share a cap of 7% of Gross Sales per month.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
What owning this franchise involves
Your role
Choose direct supervision or an approved manager while keeping required trained staff on site.
- Owner involvement
- Personal supervision by the owner or Operating Principal is recommended, not required.
- Main responsibilities
- At all times, at least one Owner/Operator-trained person must manage and staff the studio.
- Manager requirements
- A Designated Manager needs brand approval and completed manager training before taking charge.
Free consultation
Let's talk about Pure Barre.
Talk with a FranRelay consultant about Pure Barre's startup budget, owner requirements, and your franchise shortlist.
Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
Disclosure document
The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
PB Franchising SPV, LLC, Franchise Disclosure Document. ISSUANCE DATE: April 17, 2026, as amended August 7, 2026.
An introduction is not a statement that territory is available or that you will be accepted.