Franchise overview by FranRelay
Senior Helpers
Senior Helpers provides non-medical assistance, including companionship, personal care and dementia care. Franchisees run a local agency that assesses clients, recruits caregivers and coordinates care in homes and staffing for facilities.
Speak with a FranRelay consultant about Senior Helpers, your questions, and next steps.
Investment and fees
What it costs to open and operate
Upfront investment
Total initial investment
$176,500 – $231,500
Includes the territory-based franchise fee, office setup, opening staff and an estimated 3 months of operating funds. Assumes an office of about 1,000 square feet with separate training space and a dedicated Center of Excellence. Additional funds may be needed.
Initial franchise fee
$55,000 – $75,000
Normally counted within the total above, not added on top — confirm in the source.
Due at signing and nonrefundable. By territory population aged 65+: 25,000-35,000: $55,000; 35,001-40,000: $65,000; 40,001-45,000: $70,000; 45,001-50,000: $75,000. Qualified US military veterans without a dishonorable discharge receive a 15% discount.
Selected fees
Royalty5% of Gross Sales every 2 weeks; year-specific minimums apply after year 1.
Gross Sales includes unpaid billed revenue, excluding remitted sales/use/service taxes and client-billed caregiver mileage. First-time owners who sign and pay the initial fee on Discovery Day, an in-person franchise-team meeting at headquarters, pay 2.5% for the first 6 months after opening.
Advertising contribution1.5%/.75% of annual Gross Sales per territory; $75 minimum every 2 weeks.
Marketing Fund tiers per territory/calendar year: 1.5% on the first $2 million in Gross Sales; .75% above. May rise to 2% with 60 days' notice. Separate Brand Management Fee: $100 per territory every 2 weeks, adjustable up to $375 with 30 days' notice; credited toward required local spending.
Local marketingGreater of $1,500 or 2% of monthly Gross Sales per territory.
Starts at least 2 weeks before opening; spending is averaged over 6 months under the approved plan. Brand Management Fees and required special-campaign spending count toward the minimum. Shortfalls must go to the Marketing Fund; the franchisor may collect spending to implement your plan. Required third-party design/development costs do not offset the minimum.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
What owning this franchise involves
Your role
An entity owner must appoint an Operating Principal to oversee the agency.
- Owner involvement
- The Operating Principal provides full-time oversight and cannot hold another full-time job during the agreement term.
- Main responsibilities
- Manage caregiver hiring, client assessments and scheduling, while meeting care and employment rules.
- Manager requirements
- Each agency needs an approved Key Manager who completes training and certification for full-time direct supervision.
Free consultation
Let's talk about Senior Helpers.
Discuss your startup budget, full-time ownership role and office requirements with a FranRelay consultant.
Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
Disclosure document
The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
SH FRANCHISING LLC, Franchise Disclosure Document. The issuance date of this Franchise Disclosure Document is April 29, 2026, as amended August 1, 2026..
An introduction is not a statement that territory is available or that you will be accepted.