Franchise overview by FranRelay
Waterloo Turf
Waterloo Turf sells artificial turf and surface products to residential and commercial customers. Franchisees run a mobile business providing approved products, installation, landscaping, and optional turf maintenance.
Speak with a FranRelay consultant about Waterloo Turf, your questions, and next steps.
Investment and fees
What it costs to open and operate
Upfront investment
Total initial investment
$121,300 – $162,500
USD. Includes the franchise fee and 3 months of additional funds; more may be needed. Assumes a home office or location needing no material buildout. Except for listed office costs, real estate and leasehold improvements are excluded. A separate office may add costs. Vehicle assumptions are below.
Initial franchise fee
$59,000
Normally counted within the total above, not added on top — confirm in the source.
USD. First-business fee, included in the opening estimate. Due in full at signing and nonrefundable. Eligible buyers receive one 10% first-business discount. Additional businesses purchased together or through development use a lower fee schedule.
Selected fees
Royalty6% of Gross Sales per Accounting Period, subject to annual minimums and eligible reductions
Periods are normally 2 weeks, changeable on 30 days' notice. Per-business annual minimums are 6% of annualized sales of $250,000 in year 2, $320,000 in year 3, and $400,000 from year 4, including renewals. Year 1 has no minimum. Shortfalls are due within 30 days after year-end.
Advertising contribution2% of Gross Sales per Accounting Period for the national brand fund; may rise to 3%
Paid to the franchisor each Accounting Period, normally every 2 weeks. Required local advertising spending is separate. These are selected major obligations, not a complete operating budget.
Local marketing3% of Gross Sales on approved local advertising throughout the term; may rise to 5%
You spend this directly and report expenditures monthly unless another schedule is directed. Increases require 30 days' written notice. Employee costs and other excluded activities count only with advance written approval. Required system campaigns may not count toward local spending. A separate approved opening campaign is required within 90 days after opening.
These are selected fees, not the complete fee schedule. Review the full FDD for all fees and conditions.
Figures are as disclosed for the period shown; unknown or undisclosed items are labelled, never shown as $0. No earnings, profit or payback figures are shown. Revenue is not profit.
Ownership and support
What owning this franchise involves
Your role
Customers receive turf products and services at their properties; an owner or approved principal leads the business.
- Owner involvement
- An individual owner or approved Controlling Principal must manage full time on a best-efforts basis.
- Main responsibilities
- You manage customer projects, personnel, and compliance with approved product and service standards.
- Manager requirements
- After at least 3 businesses are open, you may appoint an approved full-time General Manager for each.
Free consultation
Let's talk about Waterloo Turf.
Discuss your opening budget, owner role, and single-business versus development plans with a FranRelay consultant.
Free for buyers. Franchisors may pay FranRelay if you go ahead; we tell you before any introduction, and nothing happens without your go-ahead.
Disclosure document
The fees above are a short selection. Check the full FDD for all fees and terms before making a decision.
Waterloo Turf Franchising Co, LLC, Franchise Disclosure Document. not extracted; inspect cover.
An introduction is not a statement that territory is available or that you will be accepted.